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Sharper thinking delivers new customers.
Bic disposable shavers enjoy great loyalty from those who experience and feel them. However, unlike the competition, a lack of big TV spends, and sponsorship deals cut Bic out of a larger market share. To help combat this imbalance, we developed a low-cost, multi-pack, discount sampling promotion that highlights Bic’s edge over the competition.
The tactile thinking has already added new
customers to the brand, growing sales
dramatically. And all of this was achieved
from the supermarket shelf.
Placing new customers in their hands.
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