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Putting the fizz back into beer sales
Despite brewing some of Australia’s finest craft beers, Watts River Brewery’s sales were going flat. With limited geographic reach and a crowded market, the brewery was struggling to attract new customers and grow sales.
To get the taps flowing we created the Yarra Valley Big Cat brand.
Leveraging the Yarra Valley’s reputation, famous the world over for exceptional food, wine & spirits, and overlaying the intriguing local yarn of a mysterious panther stalking the hills, Yarra Valley Big Cat offers customers one of Victoria’s best craft beers to discover and enjoy.
An easy drinking craft beer brand that connects to customers, cuts through the crowd and delivers in slabs.
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