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Increasing profits straight from the fridge
Dare has a big bold flavour story to tell, but the brand needed a louder voice, especially against noisy big spending competitors. To get the message in front of more consumers, we produced strong new packaging graphics with the promise of bold coffee flavour at its core.
This proved to be unmissable at point of purchase.
Using only in-store POS and without any media support, the packaging refresh boosted sales by a massive 5% within months of hitting the shelves.
Dare to be bold, dare to take the lead.
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