Utilising a powerful mix of digital and traditional channel messaging we gave people even more reasons to play Keno. From designing the full in-venue point of purchase experience to creating tickets and caddies that invited people to ‘Clean up with Keno’. We engaged consumers with a constant flow of fun and exciting promos that were pivotal to driving business.

 

We created and rolled out a host of new games and new ways to play, keeping Keno top of mind and making it part of a great night out.