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Flipping product and
category thinking
Flourishing in highly regulated markets demands reimagining possibilities. Repurposing an existing product soon saw customers licking and sticking their way through the inner city with Uncle Mick’s. Uncle Mick’s retails for almost double the opposition product’s purchase price despite being sold side by side.
Capturing a 9% share in the first
12 months – in a category that our client
previously had no presence in.
Creating new possibilities in highly regulated markets.
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